Project: Shopping theatre

Date: 02.2011
Type: Competition
Size: – sqm
Location: Japan

Status: settled

Partner in charge: Alex Cozma
Project leader: Alex Cozma
Team: Oana Simionescu

Japanese street is a trend setter. It is a place of social interaction through fashion and clothing. Therefore we focused on the interface of a shop with the street: the window. With a simple operation we bring the street inside shops, creating an urban pocket at the same time. The space given to the street brings social interaction into shopping routine. It is an in-between space that uses the window as a scene, and the shop as a backstage, focusing on the importance of the feedback given by the street. An urban theatre, with a focus on promoting fashion culture.